
Let’s Remember Why We are Here, People
Have you ever had someone else school you with your own playbook? For instance, you are playing a sport or a board game and one of your competitors makes a move that you know darn well yourself and wins the point. You are left thinking: “Darn it! I know that works! Why didn’t I think of that?” You were simply too caught up in the moment to step back and see what needed to be done.
I am the CEO of a decent-sized company, I lead the Board of an amazing non-profit organization, and I am a husband and father. I take all of my roles very seriously and usually know what to do when things get a little tough and people lose their focus.
What can you do to move people away from petty politics, hurt feelings, and insignificant minutiae? What is the magical strategic move? Simple. Just stop and remind people why they are all together in the first place. An example would be if a few of your employees get into a heated disagreement about something and others started taking sides. Passionate debate is happening, but it is getting a little too personal. (Respectful conflict is a good thing, by the way. See “Conflict is good for your team”.)
As the leader, you want to get things back to the big picture and relieve the pressure of the moment. Try saying something like this:
“Before we go any further, let’s remember why we are all here. Let’s all remember that we share the same end goal. We all want the best thing for our customer; we all want our system to make people’s work lives easier. Right?”
Rarely is this type of reminder the wrong thing to do. It almost always gets people into a different mindset and sets the tone for a more productive, respectful conversation.
Other examples:
- Family: Let’s all remember that our goal is to love and support one another.
- Parents working together on something: Let’s remember that the goal is for the kids to have fun.
- Hiring/firing: Let’s all remember that the goal is to have great people in the right positions.
- Spending issues: Let’s all remember that our goal is to stay on budget.
When I see other people make this move at the right time and place, I am often left thinking: “Nice move! Why didn’t I think of that?” I see great leaders doing this and I resolve to do this more and more.
Of course, what you want people to remember – the “why” – needs to inspire or motivate in the first place. If you can’t come up with something inspirational or motivating, perhaps you should be putting your efforts elsewhere. But if you, like me, are doing things you are passionate about, then share that inspiration every chance you get.

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Great article and ideas. Unfortunately, there are sometimes co-workers who do not “share the same end goal”, and who do not “care about wanting the best thing for their clients.” Those disagreements can be quite challenging on a different level, because there becomes a group that shares the same end goal/best care to clients, and a person or group that is only working for only themselves. I won’t be surprised if you already have an article that deals with that type of conflict among co-workers.
Hi Tracy. The situation where you have one person being selfish and not cooperating is difficult. It is on the leader of the team to work directly with that person to help them get it, encouraging them to consider the ramifications of their attitude / help them see how others see them and try to get them where they need to get to.