
Not my usual blog – How I ended up being partner in an ice cream company
I love what we do at the Inclusion System. Following through on our mission to Empower and Inspire Great Workplaces is a full time thing. Between leading this and trying to be a good husband, father, son, brother, friend and community member, I don’t have time for much else.
So how on earth did I get involved in a new business in an industry I know nothing about?
The short answer is I saw an opportunity. Not a traditional business opportunity, but an opportunity to be involved with something courageous. Something that would impact some people I have come to love and respect. Something that would make my kids proud of me. Something good for my community and something I can be proud of.
My personal purpose is “to live with courage and integrity and make a difference in the lives of others.” What good is having a purpose like this if you pass by an obvious opportunity to live it. I got involved, I took a chance and I am super happy I did. Many people thought I was crazy, but I would do it all again if I could. This is my story of stepping outside the box.

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Inclusion System extends our profound respect and immeasurable gratitude to all the ancestors and keepers of the land on whose traditional territories our work takes place. We acknowledge that we are on Treaty 1 territory, the traditional gathering place of the Anishinaabe, Cree, Oji-Cree, Dakota and Dene people and the traditional homeland of the Métis people. This land is sacred, historical, and significant.
Every time we acknowledge this truth, we have an invitation and an opportunity to reflect on the wrongs of the past, what we do in the present, and what we can do to continually honour the people whose lands and water we benefit from today.
This statement only acts as a first step in honouring the land we reside on and its peoples, and must be paired with education, understanding and informed action.
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